Mobile Ad Performance Benchmarks, Worldwide
Geography:
Mobile Apps
Acquisition Costs & Engagement Rates
Retention vs. Abandonment Rates
Mobile Apps, by Region
Cost per Install
In-App Purchase Costs & Engagement Rates
Purchase Costs & Engagement Rates
Reservation Costs & Engagement Rates
Subscription Costs & Engagement Rates
Mobile Apps, by Gender
Acquisition Costs
Engagement Rates
Mobile Apps, by Category & Gender
Cost per Install
Cost per Registration
Install-to-Registration Rates
Mobile Apps, by OS
Acquisition Costs
Engagement Rates
In-App vs Mobile Web
Mobile Programmatic Ad Spending Share
Mobile Content
Mobile Content Metrics
Mobile Display
Overall Performance Metrics
In-View Rates
In-View Times
Mobile Search
Referral Share, by Search Engine
Paid Search CTR
Mobile Social
Referral Share, by Social Network
Mobile Video
Overall Performance Metrics
Geography:
Worldwide
 
Timeframe