eMarketer Pro
Open Share, by Device & Industry
Mobile Advertising Performance Benchmarks
Mobile Apps
Overall Mobile App Performance Metrics
Finance App Performance Metrics
Gaming App Performance Metrics
Shopping App Performance Metrics
Retention vs. Abandonment Rates
Mobile Email
Open Share
Click Share
Mobile Search
Referral Share, by Search Engine
Paid Search CTR
Mobile Paid Search Clicks
Mobile Commerce
Average Visit Duration
Conversion Rates
Add-to-Cart Rates
Average Order Values
Mobile Social
Referral Share, by Social Network
Mobile Video
Campaign Share, by Industry
Clickthrough Rates (CTR)
Completion Rates
Mobile Display
Clickthrough Rates (CTR)
Paid Search Conversion Rates
Engagement Rate
Viewability Rates
 
Email Open Share, by Device & Industry, North America
% of total
TimeframeQ2 2016Q3 2016Q4 2016Q1 2017Q2 2017
Desktop
– Business products & servicesMaximum of two rows can be charted.
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– Consumer products & servicesMaximum of two rows can be charted.
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– Media & entertainmentMaximum of two rows can be charted.
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– Multichannel retailersMaximum of two rows can be charted.
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– PublishersMaximum of two rows can be charted.
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– TravelMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Mobile Phone
– Business products & servicesMaximum of two rows can be charted.
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– Consumer products & servicesMaximum of two rows can be charted.
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– Media & entertainmentMaximum of two rows can be charted.
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– Multichannel retailersMaximum of two rows can be charted.
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– PublishersMaximum of two rows can be charted.
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– TravelMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Tablet
– Business products & servicesMaximum of two rows can be charted.
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– Consumer products & servicesMaximum of two rows can be charted.
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– Media & entertainmentMaximum of two rows can be charted.
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– Multichannel retailersMaximum of two rows can be charted.
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– PublishersMaximum of two rows can be charted.
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– TravelMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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