eMarketer Pro
Completion Rates, by Industry
Video Advertising Performance Benchmarks
Overall
Video Ad Performance Metrics
Metrics, by Device
Overall Ad Performance Metrics
Clickthrough Rates (CTR)
Completion Rates
Share, by Device
Campaign Share
Impression Share
View Share
by Device & Length
Share of Time Spent
by Length
Campaign Share
Clickthrough Rates (CTR)
Completion Rates
View Share
Viewability Rates
Viewable Completion Rates
by Format & Length
% of Ad Viewed
Awareness Rates
Clickthrough Rates (CTR)
Completion Rates
by Format & Publisher Type
% of Ad Viewed
Awareness Rates
Clickthrough Rates (CTR)
Completion Rates
by Industry
Completion Rates
Midpoint Rates
View Share
by Purchase Method
Clickthrough Rates (CTR)
Completion Rates
Impression Share
Spending Share
Viewability Rates
Viewable Completion Rates
by Content Vertical
View Share
by Campaign Objective
Campaign Share
by Pricing Model
Campaign Share
by Targeting Criteria
Campaign Share
 
Video Ad Completion Rates, by Industry, US
TimeframeSep 2016Oct 2016Nov 2016Mar 2017Apr 2017
Advertising & marketingMaximum of two rows can be charted.
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Air travelMaximum of two rows can be charted.
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ApparelMaximum of two rows can be charted.
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BankingMaximum of two rows can be charted.
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Books & literatureMaximum of two rows can be charted.
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Computer securityMaximum of two rows can be charted.
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EducationMaximum of two rows can be charted.
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Email & messagingMaximum of two rows can be charted.
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Events & listingsMaximum of two rows can be charted.
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Family & relationshipsMaximum of two rows can be charted.
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Food & drinkMaximum of two rows can be charted.
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GamblingMaximum of two rows can be charted.
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Hotels & accommodationsMaximum of two rows can be charted.
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InsuranceMaximum of two rows can be charted.
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Internet & telecomMaximum of two rows can be charted.
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Mass merchants & department storesMaximum of two rows can be charted.
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Medical facilities & servicesMaximum of two rows can be charted.
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Music & audioMaximum of two rows can be charted.
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RestaurantsMaximum of two rows can be charted.
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Search enginesMaximum of two rows can be charted.
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Social networksMaximum of two rows can be charted.
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Team sportsMaximum of two rows can be charted.
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Tourist destinationsMaximum of two rows can be charted.
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TV & videoMaximum of two rows can be charted.
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Vehicle brandsMaximum of two rows can be charted.
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Web portalsMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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