eMarketer Pro
Overall Ad Performance Metrics, by Device
Video Advertising Performance Benchmarks
Overall
Video Ad Performance Metrics
Metrics, by Device
Overall Ad Performance Metrics
Clickthrough Rates (CTR)
Completion Rates
Share, by Device
Campaign Share
Impression Share
View Share
by Device & Length
Share of Time Spent
by Length
Campaign Share
Clickthrough Rates (CTR)
Completion Rates
View Share
Viewability Rates
Viewable Completion Rates
by Format & Length
% of Ad Viewed
Awareness Rates
Clickthrough Rates (CTR)
Completion Rates
by Format & Publisher Type
% of Ad Viewed
Awareness Rates
Clickthrough Rates (CTR)
Completion Rates
by Industry
Completion Rates
Midpoint Rates
View Share
by Purchase Method
Clickthrough Rates (CTR)
Completion Rates
Impression Share
Spending Share
Viewability Rates
Viewable Completion Rates
by Content Vertical
View Share
by Campaign Objective
Campaign Share
by Pricing Model
Campaign Share
by Targeting Criteria
Campaign Share
 
Video Ad Performance Metrics, by Device, Worldwide
TimeframeQ2 2016Q3 2016Q4 2016Q1 2017Q2 2017
Desktop
– On-screen rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– 1 second in-view rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– 2 second in-view rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– 3 second in-view rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– 5 second in-view rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Fully on-screen rate (no time minimum)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 1 second fully on-screen rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– 3 second fully on-screen rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– In-view time (seconds)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– Played in-view rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Completion rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Audible & visible on complete rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Completion quality rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Mobile
– On-screen rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– 1 second in-view rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– 2 second in-view rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– 3 second in-view rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– 5 second in-view rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Fully on-screen rate (no time minimum)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– 1 second fully on-screen rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– 3 second fully on-screen rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– In-view time (seconds)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– Played in-view rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Completion rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Audible & visible on complete rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Completion quality rateMaximum of two rows can be charted.
Deselect another chart icon to add this one.