eMarketer Pro
View Share, by Content Vertical
Video Advertising Performance Benchmarks
Overall
Video Ad Performance Metrics
Metrics, by Device
Overall Ad Performance Metrics
Clickthrough Rates (CTR)
Completion Rates
Share, by Device
Campaign Share
Impression Share
View Share
by Device & Length
Share of Time Spent
by Length
Campaign Share
Clickthrough Rates (CTR)
Completion Rates
View Share
Viewability Rates
Viewable Completion Rates
by Format & Length
% of Ad Viewed
Awareness Rates
Clickthrough Rates (CTR)
Completion Rates
by Format & Publisher Type
% of Ad Viewed
Awareness Rates
Clickthrough Rates (CTR)
Completion Rates
by Industry
Completion Rates
Midpoint Rates
View Share
by Purchase Method
Clickthrough Rates (CTR)
Completion Rates
Impression Share
Spending Share
Viewability Rates
Viewable Completion Rates
by Content Vertical
View Share
by Campaign Objective
Campaign Share
by Pricing Model
Campaign Share
by Targeting Criteria
Campaign Share
 
Video Ad View Share, by Content Vertical, US
% of total
TimeframeQ4 2015Q1 2016Q2 2016Q3 2016Q4 2016
EntertainmentMaximum of two rows can be charted.
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SportsMaximum of two rows can be charted.
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NewsMaximum of two rows can be charted.
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MusicMaximum of two rows can be charted.
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KidsMaximum of two rows can be charted.
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