Video Ad Performance Benchmarks, North America
Geography:
Overall
Video Ad Performance Metrics
by Country
Completion Rates
Midpoint Rates
Video Viewability Rates, YouTube vs. Non-YouTube
by Device
Overall Ad Performance Metrics
Clickthrough Rates (CTR)
Completion Rates
Impression Share
by Device & Country
Video Ad Completion Rates
In-View Times
Played In-View Rates
by Ad Length
Clickthrough Rates (CTR)
Completion Rates
Viewability Rates
Viewable Completion Rates
by Purchase Method
Clickthrough Rates (CTR)
Completion Rates
Viewability Rates
Viewable Completion Rates
Geography:
North America
 
Timeframe