eMarketer Pro
Campaign Share, by Targeting Criteria
Video Advertising Performance Benchmarks
Overall
Video Ad Performance Metrics
Metrics, by Device
Overall Ad Performance Metrics
Clickthrough Rates (CTR)
Completion Rates
Share, by Device
Campaign Share
Impression Share
View Share
by Device & Length
Share of Time Spent
by Length
Campaign Share
Clickthrough Rates (CTR)
Completion Rates
View Share
Viewability Rates
Viewable Completion Rates
by Format & Length
% of Ad Viewed
Awareness Rates
Clickthrough Rates (CTR)
Completion Rates
by Format & Publisher Type
% of Ad Viewed
Awareness Rates
Clickthrough Rates (CTR)
Completion Rates
by Industry
Completion Rates
Midpoint Rates
View Share
by Purchase Method
Clickthrough Rates (CTR)
Completion Rates
Impression Share
Spending Share
Viewability Rates
Viewable Completion Rates
by Content Vertical
View Share
by Campaign Objective
Campaign Share
by Pricing Model
Campaign Share
by Targeting Criteria
Campaign Share
 
Campaign Targeting Criteria Used for Video Ads, US
% of total
TimeframeQ2 2016Q3 2016Q4 2016Q1 2017Q2 2017
DemographicMaximum of two rows can be charted.
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GeographicMaximum of two rows can be charted.
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BehavioralMaximum of two rows can be charted.
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Tv viewingMaximum of two rows can be charted.
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DaypartMaximum of two rows can be charted.
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Postal codeMaximum of two rows can be charted.
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Frequency capsMaximum of two rows can be charted.
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Skippable statusMaximum of two rows can be charted.
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ContextualMaximum of two rows can be charted.
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