eMarketer Pro
In-View Rates, by Device & Ad Size
Display Advertising Performance Benchmarks
Overall
Display Ad Performance Metrics
Metrics, by Device
Overall Performance Metrics
Clickthrough Rates (CTR)
Conversion Rates
Share, by Device
Clicks
Conversions
Impressions
Spending
by Device & Format
Engagement Rate
Exposure Times
Viewability Rates
by Device & Ad Size
Clickthrough Rates (CTR)
In-View Rates
In-View Times
by Purchase Method
Desktop Performance Metrics
Mobile Performance Metrics
by Industry
Clickthrough Rates (CTR)
Interaction Rates
Interaction Times
Viewability Rates
by Industry & Format
Engagement Rate
Exposure Times
by Device & Industry
Clickthrough Rates (CTR)
Programmatic, by Industry
eCPM
Impressions
Spending
 
Display Ad In-View Rates, by Device & Ad Size, Worldwide
TimeframeQ2 2016Q3 2016Q4 2016Q1 2017Q2 2017
Desktop
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– 970x66Maximum of two rows can be charted.
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– 970x90Maximum of two rows can be charted.
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– 970x250Maximum of two rows can be charted.
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– 300x1050Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Mobile
– 160x600Maximum of two rows can be charted.
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– 300x250Maximum of two rows can be charted.
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– 300x600Maximum of two rows can be charted.
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– 320x250Maximum of two rows can be charted.
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– 728x90Maximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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