eMarketer Pro
Overall Performance Metrics, by Device
Display Advertising Performance Benchmarks
Overall
Display Ad Performance Metrics
Metrics, by Device
Overall Performance Metrics
Clickthrough Rates (CTR)
Conversion Rates
Share, by Device
Clicks
Conversions
Impressions
Spending
by Device & Format
Engagement Rate
Exposure Times
Viewability Rates
by Device & Ad Size
Clickthrough Rates (CTR)
In-View Rates
In-View Times
by Purchase Method
Desktop Performance Metrics
Mobile Performance Metrics
by Industry
Clickthrough Rates (CTR)
Interaction Rates
Interaction Times
Viewability Rates
by Industry & Format
Engagement Rate
Exposure Times
by Device & Industry
Clickthrough Rates (CTR)
Programmatic, by Industry
eCPM
Impressions
Spending
 
Display Ad Performance Metrics, by Device, Worldwide
TimeframeQ2 2016Q3 2016Q4 2016Q1 2017Q2 2017
Desktop
– In-view time (seconds)Maximum of two rows can be charted.
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– In-view rateMaximum of two rows can be charted.
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— In-view time 5+ sec rateMaximum of two rows can be charted.
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— In-view time 10+ sec rateMaximum of two rows can be charted.
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— In-view time 15+ sec rateMaximum of two rows can be charted.
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— In-view time 30+ sec rateMaximum of two rows can be charted.
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— In-view time 1+ min rateMaximum of two rows can be charted.
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– Fully on-screen rate (no time minimum)Maximum of two rows can be charted.
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– 1 sec fully on-screen rateMaximum of two rows can be charted.
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– Scroll rateMaximum of two rows can be charted.
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– Active page dwell time (seconds)Maximum of two rows can be charted.
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Mobile
– In-view time (seconds)Maximum of two rows can be charted.
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– In-view rateMaximum of two rows can be charted.
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— In-view time 5+ second rateMaximum of two rows can be charted.
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— In-view time 10+ second rateMaximum of two rows can be charted.
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— In-view time 15+ second rateMaximum of two rows can be charted.
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— In-view time 30+ second rateMaximum of two rows can be charted.
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— In-view time 1+ minute rateMaximum of two rows can be charted.
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– Fully on-screen rate (no time minimum)Maximum of two rows can be charted.
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– 1 sec fully on-screen rateMaximum of two rows can be charted.
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– Scroll rateMaximum of two rows can be charted.
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– Active page dwell time (seconds)Maximum of two rows can be charted.
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