eMarketer Pro
Engagement Rate, by Device & Format
Display Advertising Performance Benchmarks
Overall
Display Ad Performance Metrics
Metrics, by Device
Overall Performance Metrics
Clickthrough Rates (CTR)
Conversion Rates
Share, by Device
Clicks
Conversions
Impressions
Spending
by Device & Format
Engagement Rate
Exposure Times
Viewability Rates
by Device & Ad Size
Clickthrough Rates (CTR)
In-View Rates
In-View Times
by Purchase Method
Desktop Performance Metrics
Mobile Performance Metrics
by Industry
Clickthrough Rates (CTR)
Interaction Rates
Interaction Times
Viewability Rates
by Industry & Format
Engagement Rate
Exposure Times
by Device & Industry
Clickthrough Rates (CTR)
Programmatic, by Industry
eCPM
Impressions
Spending
 
Display Ad Engagement Rate, by Device & Format, Worldwide
TimeframeQ4 2015Q1 2016Q2 2016Q3 2016Q4 2016
Banner
– DesktopMaximum of two rows can be charted.
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– SmartphoneMaximum of two rows can be charted.
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– TabletMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Expandable Banner
– DesktopMaximum of two rows can be charted.
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– SmartphoneMaximum of two rows can be charted.
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– TabletMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Interscroller
– SmartphoneMaximum of two rows can be charted.
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– TabletMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Interstitial
– SmartphoneMaximum of two rows can be charted.
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– TabletMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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Reveal
– DesktopMaximum of two rows can be charted.
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– SmartphoneMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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