eMarketer Pro
Clickthrough Rates (CTR), by Industry
Display Advertising Performance Benchmarks
Overall
Display Ad Performance Metrics
Metrics, by Device
Overall Performance Metrics
Clickthrough Rates (CTR)
Conversion Rates
Share, by Device
Clicks
Conversions
Impressions
Spending
by Device & Format
Engagement Rate
Exposure Times
Viewability Rates
by Device & Ad Size
Clickthrough Rates (CTR)
In-View Rates
In-View Times
by Purchase Method
Desktop Performance Metrics
Mobile Performance Metrics
by Industry
Clickthrough Rates (CTR)
Interaction Rates
Interaction Times
Viewability Rates
by Industry & Format
Engagement Rate
Exposure Times
by Device & Industry
Clickthrough Rates (CTR)
Programmatic, by Industry
eCPM
Impressions
Spending
 
Display Ad Clickthrough Rates (CTR), by Industry, US
TimeframeSep 2016Oct 2016Nov 2016Mar 2017Apr 2017
Advertising & marketingMaximum of two rows can be charted.
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Agriculture & forestryMaximum of two rows can be charted.
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Air travelMaximum of two rows can be charted.
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Alcoholic beveragesMaximum of two rows can be charted.
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Animal products & servicesMaximum of two rows can be charted.
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ApparelMaximum of two rows can be charted.
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BankingMaximum of two rows can be charted.
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Books & literatureMaximum of two rows can be charted.
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Business servicesMaximum of two rows can be charted.
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Car rental & taxi servicesMaximum of two rows can be charted.
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Computer & video gamesMaximum of two rows can be charted.
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Computer hardwareMaximum of two rows can be charted.
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Computer securityMaximum of two rows can be charted.
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Consumer electronicsMaximum of two rows can be charted.
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Consumer resourcesMaximum of two rows can be charted.
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Cooking & recipesMaximum of two rows can be charted.
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Credit & lendingMaximum of two rows can be charted.
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Cruises & chartersMaximum of two rows can be charted.
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EducationMaximum of two rows can be charted.
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Email & messagingMaximum of two rows can be charted.
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Energy & utilitiesMaximum of two rows can be charted.
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Events & listingsMaximum of two rows can be charted.
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Face & body careMaximum of two rows can be charted.
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Family & relationshipsMaximum of two rows can be charted.
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Fashion & styleMaximum of two rows can be charted.
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FitnessMaximum of two rows can be charted.
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Food & drinkMaximum of two rows can be charted.
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GamblingMaximum of two rows can be charted.
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Geographic referenceMaximum of two rows can be charted.
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GovernmentMaximum of two rows can be charted.
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Grocery & food retailersMaximum of two rows can be charted.
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Hair careMaximum of two rows can be charted.
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Health conditionsMaximum of two rows can be charted.
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Home furnishingsMaximum of two rows can be charted.
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Home improvementMaximum of two rows can be charted.
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Hotels & accommodationsMaximum of two rows can be charted.
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HumanitiesMaximum of two rows can be charted.
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InsuranceMaximum of two rows can be charted.
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Internet & telecomMaximum of two rows can be charted.
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InvestingMaximum of two rows can be charted.
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JobsMaximum of two rows can be charted.
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Kitchen & diningMaximum of two rows can be charted.
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Local newsMaximum of two rows can be charted.
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MagazinesMaximum of two rows can be charted.
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Mass merchants & department storesMaximum of two rows can be charted.
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MathematicsMaximum of two rows can be charted.
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Medical facilities & servicesMaximum of two rows can be charted.
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MilitaryMaximum of two rows can be charted.
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Mobile & wirelessMaximum of two rows can be charted.
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MoviesMaximum of two rows can be charted.
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Music & audioMaximum of two rows can be charted.
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NewspapersMaximum of two rows can be charted.
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Pharmaceuticals & biotechMaximum of two rows can be charted.
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PharmacyMaximum of two rows can be charted.
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Public SafetyMaximum of two rows can be charted.
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Real estateMaximum of two rows can be charted.
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Real estate listingsMaximum of two rows can be charted.
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Religion & beliefMaximum of two rows can be charted.
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RestaurantsMaximum of two rows can be charted.
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Search enginesMaximum of two rows can be charted.
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Service providersMaximum of two rows can be charted.
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Social issues & advocacyMaximum of two rows can be charted.
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Social networksMaximum of two rows can be charted.
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SoftwareMaximum of two rows can be charted.
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Team sportsMaximum of two rows can be charted.
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Tourist destinationsMaximum of two rows can be charted.
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TravelMaximum of two rows can be charted.
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TV & videoMaximum of two rows can be charted.
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Vehicle brandsMaximum of two rows can be charted.
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Vehicle parts & accessoriesMaximum of two rows can be charted.
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Vehicle shoppingMaximum of two rows can be charted.
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Web portalsMaximum of two rows can be charted.
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Web servicesMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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