eMarketer Pro
Facebook Ad CPC, by Industry
Social Media Marketing Performance Benchmarks
Overall
Social Ads
Facebook Ads
Pinterest Ads
Snapchat Campaigns
Twitter Ads
by Social Network
Referral Share
Social Ad CPM
Metrics, by Device
Social Ad Conversion Rates
Social Ad CTR
Share, by Device
Social Ad Clicks
Social Ad Conversions
Social Ad Impressions
Social Ad Spending
by Industry
Facebook Ad CPC
Facebook Ad CPM
Facebook Ad CTR
Snapchat Completion Rates
Snapchat Snaps per Story
by Campaign Objective
Facebook & Instagram Ads
Twitter Ads
by Day of Week
Snapchat Story Share
 
Facebook Ad Cost per Click (CPC), by Industry, Worldwide
TimeframeQ2 2016Q3 2016Q4 2016Q1 2017Q2 2017
Cost per Click (CPC)
– EcommerceMaximum of two rows can be charted.
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– GamingMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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CPC YoY Growth
– EcommerceMaximum of two rows can be charted.
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– GamingMaximum of two rows can be charted.
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– TotalMaximum of two rows can be charted.
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