eMarketer Pro
Facebook & Instagram Ad Spending Share, by Campaign Objective
Social Media Marketing Performance Benchmarks
Overall
Social Ads
Facebook Ads
Pinterest Ads
Snapchat Campaigns
Twitter Ads
by Social Network
Referral Share
Social Ad CPM
Metrics, by Device
Social Ad Conversion Rates
Social Ad CTR
Share, by Device
Social Ad Clicks
Social Ad Conversions
Social Ad Impressions
Social Ad Spending
by Industry
Facebook Ad CPC
Facebook Ad CPM
Facebook Ad CTR
Snapchat Completion Rates
Snapchat Snaps per Story
by Campaign Objective
Facebook & Instagram Ads
Twitter Ads
by Day of Week
Snapchat Story Share
 
Facebook & Instagram Ad Spending Share, by Campaign Objective, US
% of total
TimeframeQ3 2015Q4 2015Q1 2016Q2 2016Q3 2016
ConversionsMaximum of two rows can be charted.
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Post engagementsMaximum of two rows can be charted.
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Link clicksMaximum of two rows can be charted.
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Mobile app installsMaximum of two rows can be charted.
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Video viewsMaximum of two rows can be charted.
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Brand awarenessMaximum of two rows can be charted.
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Page likesMaximum of two rows can be charted.
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Lead generationMaximum of two rows can be charted.
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