Paid Search Performance Metrics
Search Marketing Performance Benchmarks, Worldwide
Geography:
Overall
Paid Search
Google Paid Search
Metrics, by Device
Paid Search CTR
Paid Search Conversion Rates
Share, by Device
Paid Search Clicks
Paid Search Conversions
Paid Search Impressions
Paid Search Spending
Share, by Search Engine
Search Referrals
Geography:
Worldwide
 
Edit Title
Paid Search Ad Performance Metrics, Worldwide
TimeframeQ3 2016Q4 2016Q1 2017Q2 2017Q3 2017
Spending growth
11.0%
17.0%
10.0%
10.0%
10.0%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– PLA spending growth
87.0%
57.0%
22.0%
33.0%
40.0%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– Mobile spending growth
62.0%
58.0%
45.0%
45.0%
34.0%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Impression growth
19.0%
12.0%
2.0%
11.0%
12.0%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Click growth
11.0%
16.0%
11.0%
22.0%
32.0%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Cost per click (CPC)
$0.56
$0.57
$0.52
$0.50
$0.47
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– CPC growth
0.0%
0.0%
-1.0%
-10.0%
-16.0%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Clickthrough rate (CTR)
2.6%
2.5%
2.7%
2.7%
2.8%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– CTR growth
38.0%
4.0%
9.0%
10.0%
8.0%
Maximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: Kenshoo

Note: represents activity on the Kenshoo platform, broader industry metrics may vary

Methodology: Data is from the Kenshoo report titled "Q3 2017 Digital Marketing Snapshot." Data is based on more than 625 billion impressions, 14 billion clicks and $7 billion in advertiser spending across search and social platforms worldwide. Kenshoo has over 3,000 clients across 20 vertical industries and 60 countries that advertise on Baidu, Bing, Facebook Audience Network, Google, Yahoo, Yahoo Japan and Yandex ad networks for all device and OS types. Outlier data has been excluded. Kenshoo is a software company that engineers cloud-based digital marketing solutions and predictive media optimization technology.