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Ecommerce Performance Metrics
Retail & Ecommerce Performance Benchmarks
Overall
Ecommerce Performance Metrics
Brick & Mortar Retail Performance Metrics
Ecommerce Metrics, by Device
Add-to-Cart Rates
Free Shipping Order Share
Average Order Values
Average Page Views
Average Visit Duration
Conversion Rates
Social Traffic Share
Ecommerce Share, by Device
Order Share
Social Traffic Share
Traffic Share
Ecommerce Growth, by Device
Order Growth
Traffic Growth
Ecommerce Metrics, by Vertical
Average Discount Rates
Average Order Values
Average Spend per Visit
Average Visit Duration
Shopping Cart Abandonment Rates
Ecommerce Growth, by Vertical
Order Growth
Sales Growth
Traffic Growth
Ecommerce, by Operating System
Add-to-Cart Rates
Average Order Values
Average Page Views
Conversion Rates
Traffic Share
Ecommerce, by Traffic Source
Average Order Values
Brick & Mortar, by Region
Average Transaction Value Growth
Conversion Rate Growth
Sales Growth
Shopper Yield Growth
Traffic Growth
 
Edit Title
Retail Ecommerce Performance Metrics, Worldwide
TimeframeQ2 2016Q3 2016Q4 2016Q1 2017Q2 2017
Sales growth
22.17%
18.66%
18.79%
13.58%
14.36%
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Order growth
22.88%
19.33%
14.06%
10.84%
12.17%
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Traffic growth
23.92%
23.41%
12.36%
5.67%
5.66%
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Average order value
$126.38
$120.36
$126.94
$128.12
$128.71
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Average spend per visit
$2.32
$2.12
$2.80
$2.38
$2.51
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Average visit duration (minutes)
6.00
5.82
6.44
6.33
5.58
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Average discount rate
16.95%
19.26%
19.71%
17.96%
18.43%
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Free shipping order share
65.61%
69.47%
72.91%
67.10%
69.65%
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Social traffic share
2.77%
3.24%
3.84%
3.99%
4.20%
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Source: Salesforce Commerce Cloud (formerly Demandware)

Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary

Additional Note: free shipping order share = the share of total orders that shipped at no cost to the shopper; average discount rate = the share of an order amount that was reduced due to merchandise or other discounts (doesn't include product markdowns or reductions in shipping costs); social traffic share = the share of visits where the referring source is a social media platform

Methodology: Data is from the August 2017 Salesforce Commerce Cloud (formerly Demandware) report titled "Q2 2017 Shopping Index." Behavioral data from more than 500 million shoppers worldwide interacting with 716 sites across 35 countries were analyzed during Q2 2015-Q2 2017. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.