Ecommerce Performance Metrics
Retail Ecommerce Performance Benchmarks, Worldwide
Geography:
Overall
Ecommerce Performance Metrics
Metrics, by Device
Add-to-Cart Rates
Average Order Values
Average Page Views
Conversion Rates
Average Visit Duration
Growth & Share, by Device
Order Growth
Order Share
Social Traffic Share
Traffic Growth
Traffic Share
Metrics, by Vertical
Average Discount Rates
Average Order Values
Average Spend per Visit
Average Visit Duration
Shopping Cart Abandonment Rates
Growth & Share, by Vertical
Free Shipping Order Share
Order Growth
Sales Growth
Social Traffic Share
Traffic Growth
by OS
Add-to-Cart Rates
Average Order Values
Average Page Views
Conversion Rates
Traffic Share
by Traffic Source
Average Order Values
Geography:
Worldwide
 
Edit Title
Retail Ecommerce Performance Metrics, Worldwide
TimeframeQ3 2016Q4 2016Q1 2017Q2 2017Q3 2017
Sales growth
19.82%
21.30%
14.87%
16.39%
15.26%
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Order growth
20.96%
19.76%
15.46%
17.01%
15.35%
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Traffic growth
22.54%
10.80%
3.28%
4.44%
0.34%
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Average order value
$125.78
$129.25
$129.90
$130.80
$126.18
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Average spend per visit
$2.13
$2.88
$2.44
$2.58
$2.44
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Average visit duration (minutes)
5.85
6.49
6.40
5.61
4.38
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Average discount rate
20.39%
20.60%
19.55%
19.54%
21.80%
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Free shipping order share
68.59%
72.24%
65.39%
68.28%
69.21%
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Social traffic share
3.09%
3.69%
3.75%
3.96%
4.27%
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Source: Salesforce Commerce Cloud (formerly Demandware)

Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary

Additional Note: free shipping order share = the share of total orders that shipped at no cost to the shopper; average discount rate = the share of an order amount that was reduced due to merchandise or other discounts (doesn't include product markdowns or reductions in shipping costs); social traffic share = the share of visits where the referring source is a social media platform

Methodology: Data is from the November 2017 Salesforce Commerce Cloud (formerly Demandware) report titled "Q3 2017 Shopping Index." Behavioral data from more than 500 million shoppers worldwide interacting with 722 sites across 37 countries were analyzed during Q2 2015-Q3 2017. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.