Open Share, by Device & Industry
Email Marketing Performance Benchmarks, North America
Geography:
Overall
Performance Metrics
by Industry
Average Order Value
Bounce Rates
Click-to-Open Rates
Total Click Rates
Total Open Rates
Transaction Rates
Transaction-to-Click Rates
Unique Click Rates
Unique Open Rates
Unsubscribe Rates
by Device & Industry
Open Share
Open Growth
Click Share
Click Growth
by Country
Click Rates
Click-to-Open Rates
Open Rates
Unsubscribe Rates
by Message Type
Open Rates
Click Rates
Click-to-Open Rates
by Personalization
Open Rates
Click Rates
by Subject Line Length
Open Rates
Click Rates
by Time of Day
Open Rates
Geography:
North America
 
Email Open Share, by Device & Industry, North America
% of total
TimeframeQ2 2016Q3 2016Q4 2016Q1 2017Q2 2017
Desktop
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– Media & entertainmentMaximum of two rows can be charted.
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Mobile Phone
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Tablet
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– Consumer products & servicesMaximum of two rows can be charted.
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– Media & entertainmentMaximum of two rows can be charted.
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– TravelMaximum of two rows can be charted.
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