Open Rates, by Subject Line Length
Email Marketing Performance Benchmarks, North America
Geography:
Overall
Performance Metrics
by Industry
Average Order Value
Bounce Rates
Click-to-Open Rates
Total Click Rates
Total Open Rates
Transaction Rates
Transaction-to-Click Rates
Unique Click Rates
Unique Open Rates
Unsubscribe Rates
by Device & Industry
Open Share
Open Growth
Click Share
Click Growth
by Country
Click Rates
Click-to-Open Rates
Open Rates
Unsubscribe Rates
by Message Type
Open Rates
Click Rates
Click-to-Open Rates
by Personalization
Open Rates
Click Rates
by Subject Line Length
Open Rates
Click Rates
by Time of Day
Open Rates
Geography:
North America
 
Email Unique Open Rates, by Subject Line Length, North America
# of characters
Timeframe20112012201320142015
4-15Maximum of two rows can be charted.
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16-27Maximum of two rows can be charted.
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28-39Maximum of two rows can be charted.
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40-50Maximum of two rows can be charted.
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51+Maximum of two rows can be charted.
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