eMarketer Pro
Open Rates, by Time of Day
Email Marketing Performance Benchmarks
Overall
Performance Metrics
Deliverability Metrics
by Email Client
Open Share
by Device & Industry
Open Share
Open Growth
Click Share
Click Growth
Performance by Industry
Unique Open Rates
Click Rates
Click-to-Open Rates
Hard Bounce Rates
Soft Bounce Rates
Unsubscribe Rates
Deliverability by Industry
Read Rates
Reply Rates
Spam Placement Rates
This is Not Spam Rates
Deleted Before Reading Rates
Complaint Rates
by Day of Week
Open Rates
Click Rates
Click-to-Open Rates
Conversion Rates
by Time of Day
Open Rates
by Message Type
Open Rates
Click Rates
Click-to-Open Rates
by Triggered Message Type
Open Rates
Click Rates
Conversion Rates
Click-to-Conversion Rates
Revenue per Email
by Personalization
Open Rates
Click Rates
by Subject Line Length
Open Rates
Click Rates
 
Email Open Rates, by Time of Day, North America
Timeframe20112012201320142015
12amMaximum of two rows can be charted.
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1amMaximum of two rows can be charted.
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2amMaximum of two rows can be charted.
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3amMaximum of two rows can be charted.
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4amMaximum of two rows can be charted.
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5amMaximum of two rows can be charted.
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6amMaximum of two rows can be charted.
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7amMaximum of two rows can be charted.
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8amMaximum of two rows can be charted.
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9amMaximum of two rows can be charted.
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10amMaximum of two rows can be charted.
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11amMaximum of two rows can be charted.
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12pmMaximum of two rows can be charted.
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1pmMaximum of two rows can be charted.
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2pmMaximum of two rows can be charted.
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3pmMaximum of two rows can be charted.
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4pmMaximum of two rows can be charted.
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5pmMaximum of two rows can be charted.
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6pmMaximum of two rows can be charted.
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7pmMaximum of two rows can be charted.
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8pmMaximum of two rows can be charted.
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9pmMaximum of two rows can be charted.
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10pmMaximum of two rows can be charted.
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11pmMaximum of two rows can be charted.
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