eMarketer Pro
Open Rates, by Message Type
Email Marketing Performance Benchmarks
Overall
Performance Metrics
Deliverability Metrics
by Email Client
Open Share
by Device & Industry
Open Share
Open Growth
Click Share
Click Growth
Performance by Industry
Unique Open Rates
Click Rates
Click-to-Open Rates
Hard Bounce Rates
Soft Bounce Rates
Unsubscribe Rates
Deliverability by Industry
Read Rates
Reply Rates
Spam Placement Rates
This is Not Spam Rates
Deleted Before Reading Rates
Complaint Rates
by Day of Week
Open Rates
Click Rates
Click-to-Open Rates
Conversion Rates
by Time of Day
Open Rates
by Message Type
Open Rates
Click Rates
Click-to-Open Rates
by Triggered Message Type
Open Rates
Click Rates
Conversion Rates
Click-to-Conversion Rates
Revenue per Email
by Personalization
Open Rates
Click Rates
by Subject Line Length
Open Rates
Click Rates
 
Email Total Open Rates, by Message Type, North America
TimeframeQ1 2016Q2 2016Q3 2016Q4 2016Q1 2017
AcquisitionMaximum of two rows can be charted.
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EditorialMaximum of two rows can be charted.
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MarketingMaximum of two rows can be charted.
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NewsletterMaximum of two rows can be charted.
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Research/SurveysMaximum of two rows can be charted.
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ServiceMaximum of two rows can be charted.
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OtherMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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