eMarketer Pro
Open Rates, by Industry
Email Marketing Performance Benchmarks
Overall
Performance Metrics
Deliverability Metrics
by Email Client
Open Share
by Device & Industry
Open Share
Open Growth
Click Share
Click Growth
Performance by Industry
Unique Open Rates
Click Rates
Click-to-Open Rates
Hard Bounce Rates
Soft Bounce Rates
Unsubscribe Rates
Deliverability by Industry
Read Rates
Reply Rates
Spam Placement Rates
This is Not Spam Rates
Deleted Before Reading Rates
Complaint Rates
by Day of Week
Open Rates
Click Rates
Click-to-Open Rates
Conversion Rates
by Time of Day
Open Rates
by Message Type
Open Rates
Click Rates
Click-to-Open Rates
by Triggered Message Type
Open Rates
Click Rates
Conversion Rates
Click-to-Conversion Rates
Revenue per Email
by Personalization
Open Rates
Click Rates
by Subject Line Length
Open Rates
Click Rates
 
Email Unique Open Rates, by Industry, Worldwide
TimeframeSep 2016Oct 2016Nov 2016Dec 2016Jan 2017
Agriculture & food servicesMaximum of two rows can be charted.
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Architecture & constructionMaximum of two rows can be charted.
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Arts & artistsMaximum of two rows can be charted.
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Beauty & personal careMaximum of two rows can be charted.
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Business & financeMaximum of two rows can be charted.
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Computers & electronicsMaximum of two rows can be charted.
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ConstructionMaximum of two rows can be charted.
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ConsultingMaximum of two rows can be charted.
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Creative services/agencyMaximum of two rows can be charted.
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Daily deals/e-couponsMaximum of two rows can be charted.
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EcommerceMaximum of two rows can be charted.
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Education & trainingMaximum of two rows can be charted.
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Entertainment & eventsMaximum of two rows can be charted.
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GamblingMaximum of two rows can be charted.
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GamesMaximum of two rows can be charted.
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GovernmentMaximum of two rows can be charted.
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Health & fitnessMaximum of two rows can be charted.
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HobbiesMaximum of two rows can be charted.
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Home & gardenMaximum of two rows can be charted.
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InsuranceMaximum of two rows can be charted.
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LegalMaximum of two rows can be charted.
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ManufacturingMaximum of two rows can be charted.
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Marketing & advertisingMaximum of two rows can be charted.
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Media & publishingMaximum of two rows can be charted.
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Medical, dental, & healthcareMaximum of two rows can be charted.
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MobileMaximum of two rows can be charted.
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Music & musiciansMaximum of two rows can be charted.
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Non-profitMaximum of two rows can be charted.
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OtherMaximum of two rows can be charted.
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PharmaceuticalsMaximum of two rows can be charted.
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Photo & videoMaximum of two rows can be charted.
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PoliticsMaximum of two rows can be charted.
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Professional servicesMaximum of two rows can be charted.
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Public relationsMaximum of two rows can be charted.
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Real estateMaximum of two rows can be charted.
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Recruitment & staffingMaximum of two rows can be charted.
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ReligionMaximum of two rows can be charted.
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RestaurantMaximum of two rows can be charted.
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Restaurant & venueMaximum of two rows can be charted.
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RetailMaximum of two rows can be charted.
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Social networks & online communitiesMaximum of two rows can be charted.
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Software & web appMaximum of two rows can be charted.
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SportsMaximum of two rows can be charted.
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TelecommunicationsMaximum of two rows can be charted.
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Travel & transportationMaximum of two rows can be charted.
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Vitamin supplementsMaximum of two rows can be charted.
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