eMarketer Pro
Open Share, by Client
Email Marketing Performance Benchmarks
Overall
Performance Metrics
Deliverability Metrics
by Email Client
Open Share
by Device & Industry
Open Share
Open Growth
Click Share
Click Growth
Performance by Industry
Unique Open Rates
Click Rates
Click-to-Open Rates
Hard Bounce Rates
Soft Bounce Rates
Unsubscribe Rates
Deliverability by Industry
Read Rates
Reply Rates
Spam Placement Rates
This is Not Spam Rates
Deleted Before Reading Rates
Complaint Rates
by Day of Week
Open Rates
Click Rates
Click-to-Open Rates
Conversion Rates
by Time of Day
Open Rates
by Message Type
Open Rates
Click Rates
Click-to-Open Rates
by Triggered Message Type
Open Rates
Click Rates
Conversion Rates
Click-to-Conversion Rates
Revenue per Email
by Personalization
Open Rates
Click Rates
by Subject Line Length
Open Rates
Click Rates
 
Email Open Share, by Client, Worldwide
% of total
TimeframeMay 2017Jun 2017Jul 2017Aug 2017Sep 2017
iPhoneMaximum of two rows can be charted.
Deselect another chart icon to add this one.
GmailMaximum of two rows can be charted.
Deselect another chart icon to add this one.
iPadMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Google AndroidMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Apple MailMaximum of two rows can be charted.
Deselect another chart icon to add this one.
OutlookMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Outlook.comMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Samsung Email AppMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Yahoo! MailMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Windows Live MailMaximum of two rows can be charted.
Deselect another chart icon to add this one.
OtherMaximum of two rows can be charted.
Deselect another chart icon to add this one.