eMarketer Pro

About Benchmarks

Compare your performance against collections of reliable industry benchmarks, all in one dashboard.

What metrics are included in Benchmarks?

Benchmarks includes 176 data sets with over 1,766 individual measures of performance data across seven channels—Display, Email, Mobile, Retail & Ecommerce, Search, Social Media and Video.

Who do we anticipate will use it?

Marketers

Marketers

managing ad campaigns across these channels

Ecommerce

Ecommerce

teams overseeing online sales and direct response ad campaigns

CRM

CRM

teams managing email marketing

Planners

Planners

at agencies seeking data for pitch decks and review decks

What metrics are included?

DisplayEmailMobileRetail & EcommerceSearchSocial MediaVideo
Metrics
Clickthrough Rate (CTR)Average Order ValueAverage Order ValueAdd-to-Cart RateClickthrough Rate (CTR)Clickthrough Rate (CTR)Clickthrough Rate (CTR)
Conversion RateBounce RateClickthrough Rate (CTR)Average Order ValueConversion RateConversion RateCompletion Rate
Display TimeClick RateCompletion RateAverage Page ViewsCost per Click (CPC)Cost per Click (CPC)Impressions
Expansion RateClick-to-Open RateConversion RateAverage Spent per VisitImpressionsCost per EngagementIn-View Time
Expansion TimeConversion RateCost per InstallAverage Visit DurationMarket ShareCost per ThousandTime Spent
ImpressionsOpen RateCost per PurchaseCart Abandonment RateSpendingCost Per View (CPV)Viewability Rate
Interaction RateRevenue per EmailCost per RegistrationConversion RateImpressionsViewable Completion Rate
Interaction TimeUnsubscribe RateCost per ReservationMarket ShareViews
SpendingCost per SubscriptionSpending
Viewability Rate
Breakdowns
by Ad Sizeby Day of WeekMobile Appsby Deviceby Browser/OSby Campaign Objectiveby Ad Length
by Deviceby DeviceMobile Commerceby Operating Systemby Deviceby Deviceby Campaign Objective
by Formatby Email ClientMobile Displayby Traffic Sourcesby Formatby Industryby Content Vertical
by Industryby IndustryMobile Emailby Verticalby Industryby Social Networkby Device
by Purchase Methodby Message TypeMobile Searchby Search Engineby Industry
by PersonalizationMobile Socialby Pricing Model
by Subject Line LengthMobile Videoby Purchase Method
by Time of Dayby Targeting Criteria

Methodology

Consistent with eMarketer's core methodology, eMarketer’s researchers aggregated data from hundreds of industry sources to develop the datasets listed in the Benchmarks tool.

Methodology Icon

The data is from third-party sources, including:

  • Research firms that monitor performance metrics.
  • Email service providers.
  • Advertising networks.
  • Ecommerce companies and other technology companies that monitor and publish metrics for media on their networks.
  • CRM providers that track performance metrics.

eMarketer’s research team rigorously evaluated each source's methodology and eventually reached a high level of confidence in data from the 34 sources included in the tool.

List of Sources

  • Alphabet
  • Bluecore
  • Campaigner
  • Celtra
  • Cheetah Digital
  • DoubleClick
  • Drawbridge
  • Epsilon
  • Extreme Reach
  • FreeWheel
  • IgnitionOne
  • Innovid
  • Kenshoo
  • Kinetic Social
  • Liftoff
  • Litmus
  • Localytics
  • Mailchimp
  • Marin Software
  • Merkle
  • Moat
  • Monetate
  • Nanigans
  • Ooyala
  • Pathmatics
  • Positive Mobile
  • RetailNext
  • Return Path
  • Salesforce
  • Snaplytics
  • StatCounter
  • Videology
  • Yes Lifecycle Marketing

ADDITIONAL FEATURES

Features
  • 1 Interactive Charting

    Select and compare different metrics side by side

  • 2 Exportable Data

    Download all the selected data to Excel

  • 3 Downloadable Charts

    Export the chart as a PNG

Features