Compare your performance against collections of reliable industry benchmarks, all in one dashboard.
What metrics are included in Benchmarks?
Benchmarks includes 176 data sets with over 1,766 individual measures of performance data across seven channels—Display, Email, Mobile, Retail & Ecommerce, Search, Social Media and Video.
Who do we anticipate will use it?
managing ad campaigns across these channels
teams overseeing online sales and direct response ad campaigns
teams managing email marketing
at agencies seeking data for pitch decks and review decks
What metrics are included?
|Display||Mobile||Retail & Ecommerce||Search||Social Media||Video|
|Clickthrough Rate (CTR)||Average Order Value||Average Order Value||Add-to-Cart Rate||Clickthrough Rate (CTR)||Clickthrough Rate (CTR)||Clickthrough Rate (CTR)|
|Conversion Rate||Bounce Rate||Clickthrough Rate (CTR)||Average Order Value||Conversion Rate||Conversion Rate||Completion Rate|
|Display Time||Click Rate||Completion Rate||Average Page Views||Cost per Click (CPC)||Cost per Click (CPC)||Impressions|
|Expansion Rate||Click-to-Open Rate||Conversion Rate||Average Spent per Visit||Impressions||Cost per Engagement||In-View Time|
|Expansion Time||Conversion Rate||Cost per Install||Average Visit Duration||Market Share||Cost per Thousand||Time Spent|
|Impressions||Open Rate||Cost per Purchase||Cart Abandonment Rate||Spending||Cost Per View (CPV)||Viewability Rate|
|Interaction Rate||Revenue per Email||Cost per Registration||Conversion Rate||Impressions||Viewable Completion Rate|
|Interaction Time||Unsubscribe Rate||Cost per Reservation||Market Share||Views|
|Spending||Cost per Subscription||Spending|
|by Ad Size||by Day of Week||Mobile Apps||by Device||by Browser/OS||by Campaign Objective||by Ad Length|
|by Device||by Device||Mobile Commerce||by Operating System||by Device||by Device||by Campaign Objective|
|by Format||by Email Client||Mobile Display||by Traffic Sources||by Format||by Industry||by Content Vertical|
|by Industry||by Industry||Mobile Email||by Vertical||by Industry||by Social Network||by Device|
|by Purchase Method||by Message Type||Mobile Search||by Search Engine||by Industry|
|by Personalization||Mobile Social||by Pricing Model|
|by Subject Line Length||Mobile Video||by Purchase Method|
|by Time of Day||by Targeting Criteria|
Consistent with eMarketer's core methodology, eMarketer’s researchers aggregated data from hundreds of industry sources to develop the datasets listed in the Benchmarks tool.
The data is from third-party sources, including:
- Research firms that monitor performance metrics.
- Email service providers.
- Advertising networks.
- Ecommerce companies and other technology companies that monitor and publish metrics for media on their networks.
- CRM providers that track performance metrics.
eMarketer’s research team rigorously evaluated each source's methodology and eventually reached a high level of confidence in data from the 34 sources included in the tool.
List of Sources
- Cheetah Digital
- Extreme Reach
- Kinetic Social
- Marin Software
- Positive Mobile
- Return Path
- Yes Lifecycle Marketing
1 Interactive Charting
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2 Exportable Data
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3 Downloadable Charts
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